Stakeholder Mapping
Stakeholder mapping identifies stakeholders in the space and how we should engage them.
Last updated
Stakeholder mapping identifies stakeholders in the space and how we should engage them.
Last updated
Stakeholder maps help us to identify important stakeholders in the space and how we should engage them. In a social innovation lab context, stakeholder mapping is crucial, because you want to make sure that as you work with stakeholders, you are working with the ‘right’ ones and that the engagement is at least as valuable to them as it is to you.
Actor maps are often the first step to stakeholder maps. They show which individuals and/or organizations are key players in the space and how they are connected. Actor maps are graphs representing the system of actors with their mutual relations. They provide a systemic view of the service and of its context. Actor maps help us to:
Better understand current actors and their roles in the system.
Diagnose the level of engagement and strength of connections among actors.
Identify opportunities to build new relationships and explore other parts of the system.
Identify potential points of intervention and levers of change.
1) Setup Use flipchart or craft paper to draw your actor map based on the templates attached.
2) Individual brainstorm Individually, take 5 minutes to brainstorm the key actors in your challenge. Write one per sticky note. Share with your team.
3) Mapping As a team, map the actors for your challenge onto the actor map, using the suggested domains (Non-profit, Business, Government, Academia/ Experts and Other). Place them closer towards the centre the more interested/involved they are with your challenge.
4) Team discussion Discuss what patterns you see in your actor map, and what this might tell you about your challenge.