# Communicating Impact

When we are communicating impact, it is helpful to identify the purpose, which helps you to define how to communicate, and when. It can be to:

1. **Co-produce and share learning** (eg. about the problem itself) – this can help build momentum to working towards the challenge
2. **Generate ideas with your stakeholders** (to co-create desired outcomes)
3. **Recruit change-makers and champions** (perhaps there are individuals you would like to get on board with your idea and lab activities)