> For the complete documentation index, see [llms.txt](https://mars-solutions-lab.gitbook.io/living-guide-to-social-innovation-labs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://mars-solutions-lab.gitbook.io/living-guide-to-social-innovation-labs/being/value-of-social-innovation-labs/value-proposition.md).

# Value Proposition

Social innovation labs are designed to address complex problems by:

* Providing new ways to understand the problem
* Creating space for experimentation
* Finding pathways to adoption

By working with your team to describe *why* a lab or experimental approach is needed, and identifying the *change* a lab approach may bring about, you will be identifying the underlying complexities of your challenge and how a social innovation lab approach can help in addressing it. This will help you to begin articulating the **unique value proposition** of this innovative approach to your stakeholders and to identify where and how it can make the most impact.

## Examples and Resources

{% hint style="info" %}

### Activity: Developing your Value Proposition

**1)** **Setup**\
 \-  Refer to worksheet below (.pdf)\
 \-  Take a large sheet of paper and write out the value proposition matrix on it

**2) Individual brainstorm**\
With your team, work to answer the questions described in the worksheet. First, work across the top row, then answer the questions in the middle row, then the bottom row. Work individually to write out your ideas. Each person writes one idea per sticky note, and write out as many ideas as you can think of.

**3) Mapping**\
Take your sticky notes and map them onto the flipchart matrix.

**4) Discussion**\
With your team, share and discuss what you have posted. What patterns and ideas do you see that can help you identify the unique value proposition of your lab?
{% endhint %}

{% file src="/files/-Lkk2rOUTELOXBnrxTpo" %}
Template - Building your value proposition
{% endfile %}

You can watch a video about developing a value proposition (for a customer) here:

{% embed url="<https://www.youtube.com/watch?v=aN36EcTE54Q&feature=youtu.be>" %}
Source: <https://www.youtube.com/watch?v=aN36EcTE54Q\\&feature=youtu.be>
{% endembed %}