Value Proposition
Identifying the unique value (proposition) that a social innovation lab brings to your challenge
Social innovation labs are designed to address complex problems by:
Providing new ways to understand the problem
Creating space for experimentation
Finding pathways to adoption
By working with your team to describe why a lab or experimental approach is needed, and identifying the change a lab approach may bring about, you will be identifying the underlying complexities of your challenge and how a social innovation lab approach can help in addressing it. This will help you to begin articulating the unique value proposition of this innovative approach to your stakeholders and to identify where and how it can make the most impact.
Examples and Resources
Activity: Developing your Value Proposition
1) Setup - Refer to worksheet below (.pdf) - Take a large sheet of paper and write out the value proposition matrix on it
2) Individual brainstorm With your team, work to answer the questions described in the worksheet. First, work across the top row, then answer the questions in the middle row, then the bottom row. Work individually to write out your ideas. Each person writes one idea per sticky note, and write out as many ideas as you can think of.
3) Mapping Take your sticky notes and map them onto the flipchart matrix.
4) Discussion With your team, share and discuss what you have posted. What patterns and ideas do you see that can help you identify the unique value proposition of your lab?
You can watch a video about developing a value proposition (for a customer) here:
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