Living Guide to Social Innovation Labs
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  • Introduction
  • Seeing
    • Understanding Complex Problems
      • Challenge Statements
      • Systems Thinking
      • Systems Mapping
      • Leverage Points
      • Wicked Questions
    • Design Research
      • Design Thinking
      • Ethnography
      • Interviews
      • Journey Mapping
      • Service Blueprint
      • Sensemaking
      • Dashboards
    • Systemic Design
    • Identifying and Engaging Key People
      • Stakeholders
      • Stakeholder Mapping
  • Doing
    • Co-Creation
      • Convening
        • Is Convening the Right Tool?
        • Types of Convening
      • Facilitation
      • Collective Impact
      • Ideation
    • Prototyping
      • Prototyping in a Lab Context
      • Testing
      • Types and Modalities
      • Prototyping Approaches
    • Scaling
      • Growth Thresholds
      • Scaling Up, Out, Deep
      • Tactics for Scaling
      • Scaling Strategy
    • Monitoring, Measuring and Communicating Impact
      • Types of Evaluation
      • Logic Models
      • Measures and Metrics
      • Standards of Evidence
      • Evaluating Complexity
      • Communicating Impact
  • Being
    • Innovation Labs and Process
      • Agile Project Management
      • Value Proposition
      • Theory for Change
      • Business Models
    • Resourcing and Team
      • Lab Partners
      • Team Expertise and Skills
      • Wellbeing of Remote Teams
      • Funding
    • Inclusion and Equity Practice
      • Power Structures
      • Innovation for Real Transformation
      • Truth and Reconciliation
      • Recommendations for Inclusive Practice
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  1. Being
  2. Innovation Labs and Process

Value Proposition

Identifying the unique value (proposition) that a social innovation lab brings to your challenge

PreviousAgile Project ManagementNextTheory for Change

Last updated 5 years ago

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Social innovation labs are designed to address complex problems by:

  • Providing new ways to understand the problem

  • Creating space for experimentation

  • Finding pathways to adoption

By working with your team to describe why a lab or experimental approach is needed, and identifying the change a lab approach may bring about, you will be identifying the underlying complexities of your challenge and how a social innovation lab approach can help in addressing it. This will help you to begin articulating the unique value proposition of this innovative approach to your stakeholders and to identify where and how it can make the most impact.

Examples and Resources

Activity: Developing your Value Proposition

1) Setup - Refer to worksheet below (.pdf) - Take a large sheet of paper and write out the value proposition matrix on it

2) Individual brainstorm With your team, work to answer the questions described in the worksheet. First, work across the top row, then answer the questions in the middle row, then the bottom row. Work individually to write out your ideas. Each person writes one idea per sticky note, and write out as many ideas as you can think of.

3) Mapping Take your sticky notes and map them onto the flipchart matrix.

4) Discussion With your team, share and discuss what you have posted. What patterns and ideas do you see that can help you identify the unique value proposition of your lab?

You can watch a video about developing a value proposition (for a customer) here:

Source: https://www.youtube.com/watch?v=aN36EcTE54Q&feature=youtu.be
53KB
Building your value proposition.pdf
pdf
Template - Building your value proposition